The Art of Startups: How to Beat Larger Companies Using Machiavellis War Strategies

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The Art of Startups: How to Beat Larger Companies Using Machiavellis War Strategies
English | 2020 | ISBN: ‎ 1785271687 | 190 pages | True PDF EPUB | 63.23 MB

Startups are increasingly becoming the engine of innovation across all industries. We are living in an age where an entire generation of young entrepreneurs with different backgrounds and skillsets are coming together and collaborating with a desire to disrupt existing markets, challenge the status quo, replace the old with the new, and, above all else, make the world a better place.

Startups, however, are constantly facing the challenge of how to make an impact given their initial small size and limited resources. Nine out of ten startups fail, and more than fifty percent do not reach past the five-year mark. The few that do manage to survive can quickly find themselves swamped in the oversaturated market, unable to make any decent progress. So how can they establish themselves among their immediate competitors, let alone defeat larger, more established companies? Is the story of David and Goliath still relevant in the modern business world? Hence the need to write an engaging book that offers unique, viable solutions to all the problems small startups face especially in their early stages.

This book provides practical teachings on how startups can strengthen their foundations, reach the pinnacle of the business world, and, ultimately, become a virtuous leader of startups in the model of Machiavelli’s “The Prince.”

What does a 500-year-old figure from history have to do with the world of startups? I first encountered Machiavelli in high school in Italy. At the time, he did not represent much more to me than just another part of my studies, but he came rushing back when I moved to the US to finish high school in a small town of Ohio. I used to talk to people who knew little about Italy, but who could still quote Machiavelli’s most famous lines: “The end justifies the means” and “It is better to be feared than loved.”

Machiavelli seemed to be even more popular in America than in Italy. This triggered my curiosity and pushed me to do more research on him. I realized that throughout history, politicians, generals, philosophers, and other leaders have all harnessed his philosophies in their own fields. He has also been criticized as being overly cynical, cruel, or cutthroat. However, I think this is too dismissive and partial. Machiavelli was, more than anything, a pragmatic realist. He devoted himself to finding patterns in human nature and history, and was perfectly aware of what was ethical and unethical, encouraging aspiring leaders to reach their goals through “virtue”; to rely on hard work rather than luck, and to try to be loved rather than feared (while noting it is easier to be feared). He also understood that necessity and emergency compel leaders to make tough decisions.

What is the Filename:The Art of Startups: How to Beat Larger Companies Using Machiavellis War Strategies
The File is created by:Amazon
License:Public Domain
Edition:Digital edition
Original cover:Yes
Last revision:2021
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Download Link: The Art of Startups: How to Beat Larger Companies Using Machiavellis War Strategies

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