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Free Download — Strategic Writing for UX
Strategic Writing for UX | 5.22 MB
English | 217 Pages
Title: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Author: Torrey Podmajersky
Strategic Writing for UX is the first book about UX writing from a major publisher (O’Reilly Media.) It describes methods of using words inside user experiences (UX) to meet common business goals while meeting the goals of the people using the experiences.
I pitched Strategic Writing for UX after attending Confab 2018, where I met more UX writers (product writers, content strategists, etc.) in one place than I had ever seen in one place – 40 of them! And most of these writers were struggling with the same demons I had, not knowing that solutions existed.
Even more complicated is the relationship of a UX writer to their teams; when I started UX writing in 2010, there were no job listings for a “UX Writer.” These days, there are new jobs listed each week – but what expectations, processes, and outcomes do these roles have in common? What are UX writers getting into, and what do these teams think they’re looking for?
I saw a need for a lingua franca about UX writing to start sharing our solutions to these problems. The best part about writing the book has been the overwhelming enthusiasm from writers, designers, researchers, engineers, and product owners. My hope for the book is that it will encourage people responsible for user experiences to use words that meet their goals, give them a few ways forward, and make writing good, problem-solving UX text a little easier.
|What is the Filename:||Strategic Writing for UX|
|The File is created by:||Amazon|
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